Nadim Twal – Brand Designer

Design – Branding – Strategy


Long Story Short


Nadim Twal is a multi- disciplinary designer, passionate and dedicated for almost 10 years to the branding and communications industry. Holds a masters degree with merit in design and branding strategy from Brunel University. Equipped with a set of skills in team and project management , inter-personal communication and presentation skills.

He has been significantly involved in projects from a wide range of business categories like telecom, FMCG, retail, finance, mass media, real estate, insurance and entertainment, working with major brands like LG, Burger King, Orange, Coca Cola, Absolut, Investbank, Saraya and Aramex.

He enjoys developing brands from a user perspective along with a business perspective, striving for a strategic yet innovative approach to deliver rational solutions that enhance business needs and build brand equities.



Sep2010 - Sep2011 

Masters with merit in Design and Branding strategy from Brunel University in London. In March 2011 I was picked to attend a one week workshop in France coordinated jointly by Brunel University and the Ecole des Mines de Saint-Etienne, as well as invited as a guest speaker about destination branding in November 2011.

Sep2000 - Sep2004 

B.A. in Graphic Design from the Applied Science University in Jordan. In August 2003 I was picked to attend a one week workshop in London coordinated jointly by the Applied Science University, the British Council and Goldsmiths College in London, to develop a family day worldwide campaign.


Work Experience

Jan2012 – Present

Horizon Digital Brand Jam

Organizing Team Member

Currently, I am an Organizing Team Member of Horizon Digital Brand Jam @ Brunel, which brings together branding professionals (branding agencies, brand owners) to shape future research topics, as well as to highlight focus points for future brand development.This event will take place on 30th May 2012 at Brunel University London.


Mar 2012 – Mar 2012

L*unchbox Innovation

Facilitator, Embedded Creative

Worked with L*unchbox Innovation Workshop in France as a facilitator, embedded creative and brand designer. The recent workshop has been conducted for some of Total employees in Paris, as part of Total Innovation Week.

Participants experience a one-week intensive training in Design-led innovation, working in multi- cultural environments.


Aug2011 - Mar2012

Brand Environment


Worked with Brand Environment in London on three branding projects. Developed the identity for Toot juice bar, the retail branding for Excess Baggage and Airport Concierge, as well as developing a complete brand guideline book for Shurgard.

Major Projects: Shurgard, Toot, Excess Baggage and Airport Concierge.


Nov2009 – Present

Self Employed

Brand Developer and Designer

Working as a freelance designer, specialized in identity and brand design and development with strategic input for both developing the brand and the business as well.

Major Accounts: L*unchbox, Carakale Brewery, Dynamix adventures and events, Hadayana Stores and Attention Brand Activation.

Apr2007 – Oct2009

Publicis Graphics

Creative Group Head

Worked at Publicis Graphics (part of the Publicis worldwide network)asa TeamLeader.In April 2009 I was promoted to Creative Group Head where I managed a group of senior art directors and graphic designers, created strategies, plans and presentations, along with pitching to existing and potential clients.

MajorProjects: LG,BurgerKing, Absolut, Saraya Real Estate, Zain Telecom, Aramex and Investbank .


Nov2004 – Mar2007


Senior Art Director

Worked at Advize|Grey (Part of Grey Worldwide and the WPP worldwide network) as a full-time ArtDirector.InApril2006 Iwas awarded by Princess Sumaya for the launch of the new identity for the Princess Sumaya University for Technology. In May 2006 I was promoted to Senior Art Director.

Major Projects: Captain Abu Raed Movie, G+ Ginseng, Jotun, Princess Sumaya University and Smart Buy Electronic Mega Store.

Jun2003 – May2004


Graphic Designer

Worked at Promoseven, a regional advertising agency (part of the McCann worldwide network) as a part-time Graphic Designer. In February 2004 I was awarded by the Olympic Committee in Jordan for their magazine design.

Major Projects: Coca Cola, Intercontinental Hotel, Mobilcom Telecom, Mood FM and Shoot Scratch Cards.

Dec2002 - Jul2003

Cryptic Design


Established Cryptic Design Agency, along with 5 other designers, providing design services for events, small businesses and university students in terms of design and consultation.

Major Projects: Barracuda Beach and Sukhtian Group.


Soft Skills

Research & Analysis:

On the basis of design research tools,data analysis,testing and prototyping, I have learned to undertake projects in a problem solving approach, and deliver strategic solutions, as in the case of Koon Furniture.

Managing & Organising:

Being a creative team leader as well as a self employed designer developed my ability to manage and organise teams and projects, along with the ability to communicate with clients.

Presentation Skills:

During my career, I have presented for various clients and in several pitches. I was also featured as a guest speaker in Brunel university after my graduation to talk about destination branding.

Business Development:

While developing brands, I kept in mind the development of the business, coming up with innovative services or products to better enhance the business. As demonstrated in the case of Carakale Brewery.


Technical Skills


Adobe Illustrator

Adobe Photoshop

Adobe Indesign


Powerpoint and Prezi

Movie and Sound Editing

Understanding of HTML and CSS



LogoLounge Volume 6

LogoLounge Master Library Shapes & Symbols Series

Smashing Logo Design Awarded by Princess Sumaya

Awarded by The Olympic Committee



Design Research

Branding and Design Futures

Strategic Design Management

Creative Enterprise

Branding Strategy



Arabic: Native Speaker

English: Proficient Speaker

French: Elementary Proficiency



Destination Branding

Online Branding

Strategic Design

Service Design

Business Development