Nadim Twal – Brand Designer

Design – Branding – Strategy

Boodai

The Brand

Boodai Equities is a Kuwaiti-based group of diverse companies engaged in construction, heavy equipment, building materials, engineering and equipment, transport and shipping, logistical services, energy, travel, consumer durables, trading and distribution. The identity is designed to reflect a diverse brand with a modern and advanced look and feel. The name was re-drawn using bold and thick letters and by creating space between these letters, the space is used to illustrate the diversity by changing images and patterns that relate to what the company offers. On the signage system and online the logo would have animated videos running through the name creating a more memorable and interactive identity.

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