Nadim Twal – Brand Designer

Design – Branding – Strategy

Hadayana Store

The Design

Hadayana is a well known retail brand for children and mums clothing established in 1968. The original logo had the chick in it, along with a broken egg shell, a river and grass. The rebrandingĀ focusedĀ on the chick and dropped the rest.

The new icon presented a friendly and colorful chick, combined with warm colors, and an elegant rounded typeface.






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