Nadim Twal – Brand Designer

Design – Branding – Strategy

Jolly Monk

The Brand

Jolly Monk wine targets 21 year olds and above and presents them with the challenge to shift theĀ behaviorĀ from drinking other alcoholic drinks and migrate to drinking wine as their first choice of beverage. This challenge resulted in an off-beat design for a wine bottle with a catchy message. The logo was hand crafted and accompanied with vibrant colours that contrast with the black bottle to stand out easily on the shelves from being a regular vintage wine. The Jolly Monk represents a free and easy going soul with positive vibes that would attract the younger audience in a contemporary yet elegant manner.

 

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