Nadim Twal
نديم الطوال
Creative Director and Designer based in London, with over 20 years of experience in strategic brand development.
A native Arabic speaker with deep expertise in the MENA region, shaping brands that speak across cultures.
MA in Design and Branding Strategy from Brunel University in 2010. Recent collaborations include, TQ Branding, Interstate and Pentagram.
My experience spans a wide range of sectors including finance, telecom, government, FMCG, real estate, retail, media, and entertainment—with a particular passion for tourism, destination branding, and hospitality.
I've worked with clients across the Middle East—Saudi Arabia, UAE, Kuwait, Bahrain, and Jordan—as well as internationally, including the UK, Russia, Switzerland, Turkey, Malaysia, and South Korea.
I bring a very good understanding of the nuances of Arab culture. I'm also passionate about Arabic type and calligraphy.
From 2013 to 2024, I worked at TQ Branding, serving as Creative Director for the last four years. I led major branding projects for GCC clients, including high-profile public sector work such as Saudi Tourism, Nusuk, Jeddah Central District, Ministry of Culture, Ministry of Tourism and the Ministry of Communications.
While being a hands on designer, my role also involved building and managing talented design teams, fostering strong client relationships, ensuring timely and on-budget delivery, and leading workshops and presentations throughout the creative process.
Services
Brand audit and review
Strategic brand development
Cross-cultural brand consultancy
Arabic market localisation
Brand naming and architecture
Visual identity creation
Arabic typography expertise
Calligraphy inspired branding
Cultural insight workshops
Design team management
Client relationship building
Multilingual brand adaptation
Stakeholder presentation sessions
Brand guideline and rollout oversight