A young girl lying on her stomach reading a book under a blanket with a flashlight in a dark room. العلم نور والجهل ظلام
Arabic text that says 'Merry Christmas and Happy New Year'.

Knowledge is the light, ignorance is the darkness.

Arabic proverb

Shining a light on the beauty of knowledge, learning and science, with an illuminating and vibrant brand identity.

  • The Misk Foundation is a non-profit organisation devoted to cultivating and encouraging learning and leadership for the youth in Saudi Arabia.

    It is building a science museum in Riyadh. A dynamic, activity-filled space, with permanent and temporary exhibitions, live events, and engaging workshops.

    It will focus on providing Saudi families with unique, engaging experiences that awaken a love of science.

  • The brand name, Ilmi, means my knowledge – derived from the root ‘Ilm’, a word revered in Arabic, meaning science.

    The core idea for the brand was based on the famous Arabic proverb ‘Al ilm Nour'. Literally translating as 'knowledge is light', it assimilates learning to shedding light on the world and being curious.

    We created a logotype and visual language that acts as a light source, shining a bright spotlight on a world of science and discovery.

    • Brand positioning

    • Naming

    • Tone of voice

    • Brand identity

    • Signage

    • Merchandise

    • Brand guidelines

Role

Senior Designer

Agency

TQ Branding

Collection of ten science exhibition posters on an array of topics including sea creatures, microbiology, Mars, ocean invaders, dinosaurs, astronauts, insects, and more, from the Center of Science and Discovery. Ilmi museum
Three colorful tote bags, and a logo, laid flat on a dark surface. The left bag is yellow with Arabic and English text, the middle bag is pink with an English quote, and the right bag is blue with Arabic and stylized logo. Ilmi museum
Event brochure for science museum, featuring a gradient of purple, pink, and yellow on the cover with the title "Events" and the dates June to September. Inside, there are sections about various exhibitions including "The Human Machine" with an image of a human skeleton, "Insects and us" with an insect image, and "Invisible you" with a microscopic image of a virus. The brochure contains text about science themes and specific event details.
Indoor hallway with a white wall featuring a large green gradient circle containing text and icons. The text reads 'Our Inventions' and describes various gallery and space locations. A blurred person is walking past the wall. Ilmi Museum
Blurred person walking past a wall with a bright pink circular sign that reads "Gallery 6 Creative Science" and describes an interactive science and art exhibition. Ilmi Museum
Indoor wall with a directory map of the ground floor, showing info about various sections like Liwan, Our World, and Our Selves, stars, an arrow, and a person walking past in front of a potted plant. Ilmi Museum